Indoor Navigation and Wayfinding AI Platform

How MaxLevels Built RouteMe's App-Free Indoor Navigation and Wayfinding Platform

MaxLevels partnered with RouteMe, an Orlando-based indoor navigation company, to engineer a wayfinding platform that needs no app, no login, and no beacons — just a scanned QR code and a real-time route.

The platform now guides passengers at Miami International Airport, Athens International Airport, and Avianca flights, patients at Tampa General Hospital, and renters at Sixt, supporting 22 languages with a 94.3% satisfaction rate across 12,000+ routes completed every week.

Key takeaways

Built an app-free navigation platform, QR/NFC/App Clip/Instant App access, with no beacons, Wi-Fi triangulation, or dedicated hardware required

Accessibility built in from the architecture up: haptic feedback, voice-ready turn-by-turn, WCAG AAA high-contrast mode, and step-free accessible-only routing

Deployed across airports, an airline, a hospital, and a rental car network, each a different navigation problem solved on the same platform

94.3% passenger satisfaction, 12,000+ routes completed weekly, 22 languages supported automatically

At a Glance

CLIENT

RouteMe

FOUNDER

Dimas Lipiz, CEO & Co-Founder

HEADQUARTERS

Orlando, Florida

INDUSTRY

Travel, Public Infrastructure, Accessibility Technology

ENGAGEMENT

Full-time dedicated engineering team

SERVICES PROVIDED

Enterprise architecture, AI-powered localization, computer vision, cloud infrastructure, cross-platform product engineering

STACK

Node.js, Python, Flutter, Kotlin, HTML & JavaScript

Why This Had to Be Built

67%

of travelers say they’d fly more if the airport experience improved

10%

of passengers report confusion or anxiety navigating airport environments

Sources: Tobii, Heathrow wayfinding eye-tracking study, citing MTT & J.D. Power Research · ScienceDirect, literature review on hidden-disability accessibility in air travel

The problem is not a lack of signs, but that traditional wayfinding can't adapt to the person navigating the airport. A first time international traveler may need a simple route, a wheelchair user may need to avoid stairs, while a passenger who just received a gate change needs directions that update instantly. Beacon based navigation can address some of these challenges, but requires hardware installation and ongoing maintenance across every terminal.

RouteMe was built around a simpler premise: airport navigation should work without new hardware, without an app download, and without adding friction. Scan a code, enter your destination, and get the right route for your needs.

THE CHALLENGE

Wayfinding should just work.

Large airports and other complex environments create confusion for first-time travelers, international passengers, people with mobility challenges, and anyone dealing with changing destinations.

Static signs cannot adapt in real time. Beacon-based navigation adds hardware and maintenance. Dedicated apps add download friction.

RouteMe needed a scalable platform that could work across airports and very different venue types without requiring new physical infrastructure.

Complex, multi-terminal environments

Large airports with gates, security, lounges, and commercial space caused passenger confusion and missed connections

Hardware-dependent positioning

Existing indoor navigation relied on Bluetooth beacons or Wi-Fi triangulation, adding deployment cost and ongoing maintenance

Accessibility and language gaps

Most navigation tools didn’t adequately serve passengers with mobility challenges or non-English speakers

App-download friction

Requiring a dedicated app install significantly reduced adoption, especially among first-time and international travelers

Scalability

The platform needed to deploy across multiple airports and venue types without rebuilding it each time

Static signage

Physical signs offered no real-time adaptability, multilingual support, or personalized routing

The solution

How RouteMe Gets Someone From Curb to Gate

MaxLevels engineered an enterprise-grade, app-free navigation platform using AI-based localization and computer vision instead of beacons or Wi-Fi triangulation.

A QR code, NFC tap, shared link, App Clip or Instant App launches the experience immediately. The route is generated around the user's destination and adapts as they move.

STEP 01

Scan

Scan A QR code, NFC tap, or shared link launches navigation instantly, in the browser, no app store required.

STEP 02

Select

Select a destination The user picks where they’re going, a gate, a rental counter, a hospital room, a specific carousel at baggage claim.

STEP 03

Generate

Roboto Route generated The platform calculates a personalized path using computer vision & AI-based localization, no beacon or Wi-Fi triangulation involved.

STEP 04

Guide

Guided in motion The route adapts in real time as the person moves. Miss a turn, & it recalculates automati- cally, with voice, haptic, & high-contrast options applied based on need.

STEP 05

Arrive

Arrival The person reaches their destination, gate, room, or rental car, without ever having downloaded anything or asked staff for directions.

Engineering Decisions Worth Knowing About

A few technical choices are why this holds up at airport scale.

Computer vision instead of beacons

Hardware positioning means installing and maintaining beacons in every venue — a real cost each time RouteMe adds a location. Building localization on computer vision and AI means a new terminal or hospital wing can go live without an electrician.

Accuracy as an engineering target

he platform holds accuracy within roughly half a meter on routes over 300 meters long, tight enough that augmented-reality-guided routes stay trustworthy over real airport distances, not just in a demo.

Node.js for real-time, Python for the harder computation

Recalculating a route as someone moves needs near-zero lag — a Node.js strength. The localization and vision work underneath is a different problem, better suited to Python's ecosystem.

Flutter and Kotlin, not one layer for everything

Instant, no-install access (Android Instant Apps, Apple App Clips) has to feel native the moment it launches. Flutter for shared logic, native Kotlin where Android performance mattered, kept “scan and go” fast on both ecosystems.

Built for Every Traveler, Not Just the Average One

Accessibility wasn’t an add-on feature, it shaped the architecture. Routes can be generated as accessible-only, avoiding stairs and prioritizing ramps and elevators automatically. Every direction is voice-ready, tested against VoiceOver and TalkBack so a blind or low-vision traveler gets the same guidance as anyone else.

Haptic feedback delivers turn cues without requiring anyone to look at a screen, and a WCAG AAA high-contrast mode serves users with low vision. None of this required a separate accessible version of the app, because there’s no app to fork in the first place.

RouteMe’s pilot at Miami International, run through the Miami-Dade Innovation Authority’s Public Innovation Challenge, was independently reported by MDIA as the most successful pilot of the challenge, reaching 3,700+ passengers navigating between rental car agencies and pre-security areas across three concourses.

Real usage. Real scale.

The Results

94.3% passenger satisfaction

Measured directly from in-app thumbs-up feedback across live deployments

12,000+ routes completed weekly

Real usage at scale, not a pilot-only number

22 languages, automatic

International and first-time travelers get guidance in their own language without selecting anything

Beacon-based wayfinding vs. RouteMe

A head-to-head read: each row names the dimension, then both sides answer it on equal footing.

Matrix

Hardware

Access

Accessibility

Beacon-Based Systems

Bluetooth beacons or Wi-Fi
triangulation required in every location

Usually requires an app download

Often bolted on separately

RouteMe

None; runs on existing infrastructure

Scan a QR code or tap a link, no install

Voice, haptic, and step-free routing
built into the core platform

Proven Across Real Deployments

RouteMe isn't running in one pilot location. It guides passengers through Miami International Airport's terminals and rental car facilities, is installed at Athens International Airport, powers wayfinding inside the Avianca app for Latin American and Caribbean travelers, helps patients and families find their way at Tampa General Hospital, and guides renters to their vehicles at Sixt locations.

Four very different environments — airport, airline, hospital, rental counter — running on the same underlying platform.

MaxLevels’s developers are “the best” his team has worked with, crediting the partnership with faster onboarding and installation and strong project management throughout.

Dimas Lipiz, CEO and co-founder of RouteMe

Clutch

Youtube

What's Next for RouteMe's Platform

RouteMe Agent

A conversational layer that answers the questions passengers actually ask beyond directions, wait times, food recommendations, where a rental car is parked.

Pre-Arrival Navigation

Turn-by-turn directions sent before someone even steps inside, already integrating with MyChart/EHR for healthcare visits and Outlook for calendar-linked arrivals.

RouteMe Pro

A live operator dashboard for editing routes, toggling them on and off, and adjusting wayfinding without a new deployment cycle.

Kids Mode

A navigation experience built for younger visitors, larger text, friendlier voice prompts, and simplified routing.

Frequently Asked Questions

An enterprise-grade, app-free indoor navigation platform using AI-based localization and computer vision instead of beacons, with accessibility (voice, haptic, high-contrast, step-free routing) built into the core architecture, deployed across airports, an airline, a hospital, and rental car locations.

94.3% passenger satisfaction, 12,000+ routes completed weekly, and automatic support for 22 languages across live deployments including Miami International Airport and Athens International Airport.

No. RouteMe runs entirely in the mobile browser after a QR scan, NFC tap, or shared link, and requires no Bluetooth beacons, Wi-Fi triangulation hardware, or other physical infrastructure.

Yes. The platform includes accessible-only routing that avoids stairs, VoiceOver and TalkBack-tested voice guidance, haptic turn cues, and a WCAG AAA-compliant high-contrast mode, all built into the core platform rather than offered as a separate version.

Live deployments include Miami International Airport, Athens International Airport, Avianca flights, Tampa General Hospital, and Sixt rental car locations.

MaxLevels is a product engineering partner that has built AI-powered navigation and localization platforms including RouteMe, alongside AI agent and automation platforms for healthcare clients such as SullyAI and Arrow.

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